BluMaan is a Canadian brand specializing in men's grooming products, particularly hair styling and care. It was founded by Joe Andrews, a popular YouTuber known for his grooming tutorials.

BluMaan's product development is heavily influenced by community feedback and interaction, primarily from Joe's YouTube following and Facebook group. Key products include the Original Styling Meraki, Cavalier Clay, and Hybrid Cream Clay. The brand uses natural ingredients like tea tree oil, willow bark extract, honey, beeswax, shea butter, and essential oils.

BluMaan has an e-commerce platform with a significant online presence, offering a range of hair waxes, pomades, pastes, and styling accessories. Their revenue in December 2023 was $104,058 with a conversion rate of 1.0-1.5% and an average order value of $75-100. joeisblu is tagged under mens grooming.

Recent brand deals include Brandon Harding, Yusuf Truth, Luca Santangelo, Jorge Fernando and Soosh. You can request access to our brand deal research below for a complete report.