Blue Apron, founded in 2012, is an American meal kit company focused on delivering fresh, chef-designed recipes to empower home cooks. The company emphasizes high-quality ingredients and sustainable practices, offering a carbon-neutral service.

With a marketing strategy focused on efficient consumer engagement and personalization, Blue Apron has diversified its outreach through various channels including radio and direct mail. The company has faced challenges in scaling and competition but remains committed to quality and sustainability, with operations streamlined for efficient logistics and delivery. Blue Apron has also explored retail avenues, partnering with Costco for brick-and-mortar presence.

Recent brand deals include Kat Shultis, Abby Asselin, Amanda Janay Frank, Daily Davidsons and Our Family Nest. You can request access to our brand deal research below for a complete report.