Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. It originated from earlier search engines such as MSN Search, Windows Live Search, and Live Search.
Bing provides web, video, image, and map search services, developed using ASP.NET. The transition from Live Search to Bing was announced in 2009 by Microsoft CEO Steve Ballmer. Bing introduced features like search suggestions and related searches, known as the 'Explore pane'.
Microsoft acquired Powerset in 2008, enhancing Bing with semantic technology. A partnership with Yahoo! led to Bing powering Yahoo! Search. Significant strides were made in open-source technology in 2016, including making the BitFunnel search engine indexing algorithm open source.
In 2023, Microsoft launched Bing Chat, later renamed Microsoft Copilot, based on GPT-4, integrated into the search engine. As of 2023, Bing is the second-largest search engine worldwide with a 12% market share.
Recent brand deals include RoBuilder, ATX Crypto 🔥, Let Me Guide, AI Tools Shorts and Nonlinear Philosophy . You can request access to our brand deal research below for a complete report.