Founded in 2009, Bilibili is a leading video community with a focus on anime, comics, and games (ACG) culture. It has grown into a full-spectrum video platform, appealing to a young audience, particularly Gen Z and Millennials in China and several Southeast Asian countries.

Known for its distinctive 'Danmu' feature, enabling real-time captioning by users, Bilibili offers a unique, interactive viewing experience. The platform supports both user-generated content (UGC) and occupationally-generated videos (OGV). Bilibili has expanded into e-commerce, leveraging influencer collaborations and e-commerce integrations.

Despite financial challenges, it remains a significant player in digital marketing and youth culture in China. bilibili is tagged under video sharing.

Recent brand deals include Akashi, Cycu1, Eckogen, Shu Yamino【NIJISANJI EN】 and GameCompareCentral. You can request access to our brand deal research below for a complete report.