Beauty Bay, founded in 1999 by Arron and Daniel Abbie, is a UK-based online retailer specializing in beauty, wellness, and skincare products. It offers over 7,000 products from more than 200 brands, including its own signature line.

The company targets a younger demographic, with a strong social media presence of 1.9M Instagram followers and 1.4M Facebook followers. Beauty Bay is known for its distinctive website design that separates commerce and content, appealing to a digital-first audience. The site includes a dedicated section for vegan beauty, catering to ethically-conscious consumers.

With headquarters and a warehouse in Manchester, UK, Beauty Bay ships internationally.

Recent brand deals include Sona Tina, Angelica Nyqvist, Maggie Sugar, KTY -D Make Up Artist and AltogetherAlanna. You can request access to our brand deal research below for a complete report.