BBLUNT, founded over two decades ago by Adhuna and Ashoke Bhabani, is a premium hair care, hair color, and styling products brand. Initially focused on salon services, BBLUNT has diversified into a range of hair care products, including shampoos, conditioners, styling products, serums, and temporary hair colors.

Known for its strong connection with millennials and association with Bollywood films, the brand has established a significant digital presence. In 2022, Honasa Consumer, parent company of Mamaearth, acquired BBLUNT, further expanding its e-commerce and digital marketing efforts. BBLUNT products are known for being healthy for hair, free from animal-based ingredients, and suitable for both men and women.

Despite its premium pricing and challenges in packaging and advertising costs, BBLUNT remains a key player in the Indian beauty and personal care market.

Recent brand deals include Priya k Pritam, Isheeta Yadav, Aanchal, Zeel Nahar and Sheelove. You can request access to our brand deal research below for a complete report.