Barstool Sports, founded in 2003 by Dave Portnoy, is a digital media company that produces content focused on sports and pop-culture. Initially a print publication, it has grown into a major media player with a significant online presence, including blogs, podcasts, and social media.

Known for its unfiltered and comedic approach, Barstool has been both praised and criticized for its content. It also engages in e-commerce and events. In 2020, Penn National Gaming acquired a significant stake in the company. barstoolsports is tagged under sports.

Recent brand deals include Plan Bri Uncut, Barstool Sports, Mostly Sports With Mark Titus and Brandon Walker, Bussin' With The Boys and Chicks in the Office. You can request access to our brand deal research below for a complete report.