Backcountry.com, founded in 1996, is an online specialty retailer of clothing and outdoor recreation gear. It was initially profitable and competed with REI.

In 2007, Liberty Media Corporation acquired a controlling stake, transferring ownership to billionaire John C. Malone. In 2013, Backcountry acquired Bergfreunde.de, a German outdoor retailer.

In 2015, TSG Consumer Partners bought Liberty's stake. Backcountry has faced controversy, including lawsuits filed in 2018 against businesses using 'backcountry' in their names, leading to backlash and an apology from the company. It sponsors athletes and promotes its brand through social media.

Backcountry has expanded into brick-and-mortar stores and wholesale, focusing on high-quality outdoor gear and apparel, including partnerships with brands like GORE-TEX. Its headquarters are in Park City, Utah, with an international office in Costa Rica. Backcountry is tagged under outdoor gear.

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