awe.sm provides tools for brands and developers in technology, media, and retail to measure the performance of social marketing campaigns. It offers APIs for account management and data analysis, focusing on smarter sharing and understanding the value that sharing drives to businesses.

The company was acquired by Unified, a marketing cloud technology provider, integrating awe.sm's technology into Unified's Social Operating Platform. This integration allows for features like attribution, action, and conversion tracking across various marketing programs, and a robust API framework for partners and developers. awesm is tagged under social media measurement.

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