Away is an American luggage and travel accessories brand founded in 2015 and based in New York City. Known for its direct-to-consumer business model, Away focuses on designing products informed by travelers' experiences.

The brand has gained significant recognition for its unique storytelling approach, utilizing various content formats like city guides, personal essays, and social media engagement, especially on Instagram. Away's products include suitcases, bags, and accessories, with a focus on thoughtful design and functionality. The brand has expanded its product line to include clothing and skincare products and has experienced substantial growth, including a $1.4 billion valuation.

Away's marketing strategies include influencer partnerships, user-generated content, and physical retail experiences such as pop-ups and permanent stores, emphasizing experiential and story-driven elements.

Recent brand deals include Nazanin Kavari, Danny Mcgee, Steph and Pete , Veggiekins and Laura & Nicolas. You can request access to our brand deal research below for a complete report.