ASOS is a British online fashion and cosmetics retailer, targeting fashion-loving 20-somethings globally. Founded in 2000 in London, ASOS has grown to be among the top 10 most valuable apparel brands, competing with Nike, Adidas, and Zara.

They offer over 70,000 products from nearly 900 global and local brands, including their own labels like ASOS Design, Collusion, and Topshop. ASOS's brand strategy involves integrating strong consumer-facing brands and expanding globally, particularly in the UK, US, and Germany. They emphasize digital marketing, social media engagement, and have a strong focus on corporate responsibility.

In 2023, their share value in the UK dropped by 70% due to online shopping and shipping issues. They suspended operations in Russia in 2022 following the Russian invasion of Ukraine. ASOS is known for its influencer marketing strategies, diverse content production, and corporate social responsibility initiatives.

Recent brand deals include Floralie, THEA, Prerna Chhabra, Diaryofabeautygeek and Deeply Madly Modern. You can request access to our brand deal research below for a complete report.