Aritzia is a Canadian women's fashion brand founded in 1984 by Brian Hill, known for its 'everyday luxury' positioning. It offers a variety of lifestyle apparel and has expanded its presence in Canada and the United States.

Aritzia promotes values appealing to Gen-Z, with a significant portion of its employee base and leadership team being female. The company has engaged in initiatives for diversity and inclusion, including donations and training programs on systemic racism and social injustice. Aritzia has experienced substantial growth, especially in its e-commerce sector, and has acquired menswear brand Reigning Champ.

The brand is known for its high-touch service and aspirational products, positioning itself alongside brands like ZARA in the US market. Aritzia sources materials responsibly, including RDS-certified down and RSW-certified wool, but lacks a garment recycling program and has been critiqued for not being fully transparent about its manufacturing processes.

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