Founded in 1993 in Union City, California, by Beth Cross and Pam Parker, Ariat International is a leading brand in equestrian sports, work industries, and outdoor activities. Ariat is renowned for integrating athletic footwear technology into riding boots and apparel, aimed at delivering performance, comfort, and durability.

The brand sponsors various equestrian sports events and organizations, including the Professional Bull Riders (PBR) and the International Federation for Equestrian Sports (FEI). Ariat manufactures boots in the United States, Mexico, Asia, and Europe, and their product line includes a wide range of equestrian, western, and workwear apparel and accessories. The brand is committed to sustainability and craftsmanship, with a focus on producing long-lasting, quality products. AriatInternational is tagged under equestrian.

Recent brand deals include Tough Guys TV, MBF Off-Grid, Modustrial Maker, Woodbrew and Grind Hard Plumbing Co. You can request access to our brand deal research below for a complete report.