Andar, founded in 2015, specializes in handcrafted leather goods such as wallets, tech cases, and bags. Known for their full grain leather products, they focus on minimalist designs to help customers organize their essentials.
The brand has a significant online presence and engages in frequent product drops and restocks. Andar's unique selling points include their limited-edition colorways and collaborations. They have a strong customer base and have experienced notable sales successes, such as achieving $1 million in sales in just 90 minutes during a product drop.
Andar's marketing strategy relies heavily on organic traffic through social media influencers and minimal paid advertising. They have made significant investments in website technology to improve customer experience during high-traffic product drops. andar is tagged under leather goods.
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