Ancestry.com, founded in 1983, is a leading genealogy and family history brand. It offers services including genealogical DNA testing and access to a vast database of historical records and family trees.
The company has evolved from a genealogical research entity to a high-value tech company, with over 10 billion digitized records and 3 million paying subscribers as of 2018. It was acquired by Blackstone Group in 2020 for $4.7 billion. Ancestry.com is known for its collaborative work with the LDS Church and has headquarters in Lehi, Utah.
Key aspects include a mission to help people discover their heritage and a strong customer base engaged in building family trees and exploring their lineage through DNA testing. Ancestry is tagged under Genealogy.
Recent brand deals include Genealogy TV, Genetic Genealogy, Jessie M, Ancestry and AlternateHistoryHub. You can request access to our brand deal research below for a complete report.