Allrecipes.com, Inc. is a food-focused online social networking service headquartered in Seattle, Washington, founded in 1997 by University of Washington archaeology graduate students.
It serves as a community for home cooks to discover and share recipes, meal solutions, and cooking tips. Allrecipes.com was initially a collection of niche sites like CookieRecipe.com and has consolidated into a single platform. Owned by Dotdash Meredith, it emphasizes user-generated content and interaction among its community members.
The brand underwent a transformation in 2015 to become more of a social networking service for food enthusiasts. Allrecipes uses data analytics extensively to understand consumer behavior, trends, and preferences, tailoring their content and marketing strategies accordingly. It's known for its broad audience reach, including a significant proportion of mobile users.
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