Adam & Eve, founded in 1970 by British physician Tim Black and American entrepreneur Phil Harvey, began as a small storefront in Chapel Hill, North Carolina. It initially sold condoms and lubricants and evolved into a mail-order catalog for contraceptives.

The company was conceived to fund family-planning programs in developing countries. Now, it's a leading e-commerce company in the U.S. for adult products, including a range of sex toys, condoms, and erotica.

The brand is known for its 'sex positive' stance and high-quality products. It has franchised stores in the U.S. and abroad and recently celebrated its 50th anniversary.

Adam & Eve is also involved in philanthropy, with significant contributions to family planning and HIV/AIDS prevention globally through organizations like Population Services International (PSI) and DKT International. In 2023, Adam & Eve announced a partnership with Playboy, launching a product line named 'Playboy Pleasure'. The company actively engages in influencer marketing to promote its products.

Recent brand deals include Binge-Watchers Podcast, Ordinary Sausage, Santagato Studios, CANCELLED with Tana Mongeau and Ashley Elizabeth. You can request access to our brand deal research below for a complete report.