ActBlue is a fundraising platform predominantly used by the Democratic Party and its supporters in the United States. It was established to facilitate small-donor fundraising.

In 2022, ActBlue experienced a significant spike in donations, bringing in $20.6 million on the day the Supreme Court issued its opinion in Dobbs v. Jackson Women's Health Organization. However, in 2023, ActBlue announced a restructuring, laying off 17% of its staff, primarily in the non-technical sector, to ensure long-term financial sustainability.

ActBlue's restructuring aimed to focus more on technical and specialized roles. The platform faces criticism for issues like difficulty in stopping recurring payments, lack of transparency in fund usage, and aggressive fundraising tactics. Despite this, it remains a significant tool for Democratic fundraising, reflecting a mixed customer satisfaction and a moderate brand safety score. ActBlue is tagged under fundraising.

Recent brand deals include The Majority Report w/ Sam Seder, Chesh, Cris the Girl, Play to Win and Brian Tyler Cohen. You can request access to our brand deal research below for a complete report.