The channel, with its strong focus on bike handling, geometry, and the balance of motor and battery, connects with a wide range of viewers, from serious long-term riders to new enthusiasts seeking value. Sam's commitment to giving technical feedback and discussing marketing strategies with teams further enriches his content.

The channel is particularly popular among males aged 35-65, primarily from Europe, the UK, the USA, Canada, Australia, and New Zealand. Sam’s Bikes is tagged under Electric Mountain Bikes.

Recent sponsors include Insta360, KITfurniture, bluetti.inc and TrekBicycle. You can request access to our brand deal research below for a complete report.