Hard2Hurt, led by Icy Mike, focuses on no-nonsense fitness and self-defense. It was created on May 15, 2016, and primarily targets an audience interested in martial arts, combat sports, and practical self-improvement techniques.

With an engaging and straightforward style, Hard2Hurt has become a go-to resource for viewers seeking effective self-defense strategies and fitness advice. hard2hurt is tagged under fitness.

Recent sponsors include AthleticGreens, PlariumGames, teachableHQ, jxtactical and aventon. You can request access to our brand deal research below for a complete report.