Known for its informative content, the channel also features ASMR videos. It has a significant following with an audience primarily from the United States, spanning both male and female viewers across diverse age groups.

The channel is considered brand-safe with a high score, making it suitable for collaborations with fragrance, beauty, and lifestyle brands. FRAG-MENTAL is tagged under fragrance reviews.

Recent sponsors include Vimeo, getlickd, getlickd, EpidemicSound and navitusparfums. You can request access to our brand deal research below for a complete report.