Emily Sim, known as Emirichu, is a South Korean-American YouTuber, animator, illustrator, and voice actor. She specializes in storytime animation and illustrations, often inspired by shoujo manga.

Her content includes personal stories, cultural experiences, and relatable life events, presented in a unique anime-style art form. Emirichu began her YouTube journey by sharing her experiences through art, starting with a project presentation during a study abroad program in Guatemala. Her channel gained significant attention with her animatic music video for the song 'It’s Not Like I Like You!!' by Static-P.

She has over 3 million subscribers and her content ranges from Storytime videos to cultural vlogs, especially after relocating to Japan. Key influences include Tokyo Mew Mew, Fruits Basket, and Cardcaptor Sakura. Emirichu maintains a personal connection with her audience, often sharing intimate life experiences and thoughts.

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