Brooklyn and Bailey McKnight are identical twin sisters known for their lifestyle and beauty content. They started on YouTube with hair tutorial videos and have since expanded into fashion, beauty, and daily vlogs.

They are known for their positive, family-friendly content, engaging with a young audience primarily in the United States. Their channel has garnered millions of subscribers, making them influential figures among teenage and young adult audiences. They also have a strong presence on other social media platforms and are known for their entrepreneurial ventures, including a merchandise line. Brooklyn and Bailey is tagged under Lifestyle.

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